Impact of green human resource management on organizational reputation and attractiveness

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 Introduction

Green Human Resource Management (GHRM) is the incorporation of environmental sustainability ideas and practices into an organization's various HR activities and operations. This encompasses recruitment, training and development, performance management, employee engagement, and other areas, all with a focus on encouraging environmental responsibility and sustainability.

Green HRM can have a significant impact on company reputation and attractiveness, leading to a variety of good outcomes:


  • Enhanced Organizational Reputation: 

 

 Adopting GHRM practices communicates to stakeholders such as employees, customers, investors, and the general public that the firm is dedicated to environmental sustainability. This dedication can result in a great reputation for the organization, showing it as socially responsible and forward-thinking.

  • Attracting and Retaining Talent:  

Many employees nowadays, particularly younger generations, are increasingly concerned about environmental and social issues. Environmentally conscientious employees are more inclined to join organizations that highlight green initiatives and encourage sustainable practices. Employees are more likely to feel connected with the values of the firm, resulting in higher job satisfaction and retention.

 

  • Competitive Advantage

Companies that implement GHRM into their operations can obtain a commercial advantage. A reputation for environmental stewardship can help a company stand out from competitors and attract environmentally concerned customers, resulting in greater market share and profitability. 



 

  • Employee Engagement and Motivation

 Green efforts can help employees feel more purposeful and engaged. Employees' motivation, job satisfaction, and overall morale can improve when they believe their company is making a good impact on environmental challenges.

 

 

 

 

  • Innovation and Creativity

Integrating sustainability into HR operations can encourage employees to think creatively about how their jobs can help the environment. This can result in new and creative solutions and ideas that benefit both the corporation and the environment.

 

  • Stakeholder Relationships

Adopting GHRM principles can help you build stronger relationships with your stakeholders, including as consumers, suppliers, regulators, and local communities. Sustainability commitment can lead to greater collaborations and collaboration, as well as a more positive image in the eyes of regulators and local communities.

 

  • Risk Management:

Organizations can better manage environmental risks, minimize potential legal and regulatory concerns, and improve overall sustainability performance by incorporating environmental considerations into HR operations.

 

  • Long-Term Sustainability

 

 

 Green HRM adds to the organization's long-term viability by building an environment-conscious culture. Over time, this can result in lower resource usage, waste, and energy expenditures. 

  

It is crucial to highlight that the impact of GHRM on organizational reputation and attractiveness varies depending on industry, geographic area, organizational size, and the extent to which green practices are truly integrated into the company's principles and activities. A cosmetic "greenwashing" strategy, in which a company just promotes environmental measures without true dedication, can have a detrimental impact on reputation and attractiveness if stakeholders see the efforts as insincere. 

 

References 

A conceptual model for green human resource management: Indicators, differential pathways, and multiple pro-environmental outcomes

E Ari, OM Karatepe, H Rezapouraghdam, T Avci - Sustainability, 2020 - mdpi.com
 

Green human resource management and employee green behavior: an empirical analysis

R Chaudhary - … Responsibility and Environmental Management, 2020 - Wiley Online Library
 

The effects of green human resource management and perceived organizational support for the environment on green and non-green hotel employee outcomes

OM Karatepe, H Hsieh, M Aboramadan - … of Hospitality Management, 2022 - Elsevier
 
 

Green human resource management: a comparative qualitative case study of a United States multinational corporation

J Haddock-Millar, C Sanyal… - … Resource Management, 2016 - Taylor & Francis

Integrating green human resource management and circular economy to enhance sustainable performance: an empirical study from the Qatari service sector

SM Obeidat, S Abdalla, AAK Al Bakri - Employee Relations: The …, 2023 - emerald.com

 


Comments

  1. B. Abeywardana (MBA/HND Supply chain)August 17, 2023 at 10:02 AM

    HRM towards sustainable development. i have seen organizations having a tag of CSR and just giving a milk packet to few children's. business must feel the reality towards making green world 2 next gen

    ReplyDelete
  2. Muditha MaheshAugust 18, 2023 at 8:35 AM

    Green human resource management (GHRM) is a set of practices that organizations use to manage their human resources in a sustainable way. These practices can include things like reducing the environmental impact of the workplace, promoting employee well-being, and encouraging employees to adopt sustainable behaviors.

    ReplyDelete
  3. Harsha AthapattuAugust 18, 2023 at 9:24 AM

    The influence of Green Human Resource Management on organizational reputation and appeal is contingent on factors such as industry, location, company size, and the authentic integration of environmentally friendly practices into the organization's core principles and operations.

    ReplyDelete
  4. Shanitha Dinush ChandimaAugust 18, 2023 at 9:45 AM

    Green Human Resource Management, focusing on sustainable practices and environmental responsibility, enhances an organization's reputation as an ethical and responsible entity. This approach not only attracts environmentally-conscious talent but also contributes positively to the organization's overall image in the market.

    ReplyDelete
  5. SugandiAugust 18, 2023 at 11:03 PM

    Green Human Resource Management (GHRM) is an important talking point in 2023. This can establish the sustainable development of an organization and a good idea in the society.

    ReplyDelete
  6. Rinosh DilshanAugust 18, 2023 at 11:28 PM

    Green HRM is the most paramount topic that taken into top level discussion by power nations. Climate change has made rich nations to consider a sustainability economy. HR has to change its scope towards sustainability economy.

    ReplyDelete
  7. Mohamed ShakerAugust 19, 2023 at 9:19 AM

    Green HRM is an emerging topic, basically GHRM related to Protection of Environment, Adopting environment friendly HR practices, by E-filing, virtual interviews, online recruitment, recycling etc... we can achieve GHRM goals.

    ReplyDelete

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